Job Details
Brand Strategy Manager
**Job Description**
The **Brand Strategy Manager** is a visionary leader entrusted with shaping the future of our brands. This role is more than strategy; it's about storytelling, imagination, and influence. Charged with crafting the brand's foundational narrative and driving innovation across our marketing ecosystem, this leader will help define what our brands stand for today-and what they will mean to future generations. From steering our annual marketing planning to pioneering the use of emerging technologies like AI, this role is central to inspiring consumers, energizing teams, and propelling our brands forward.
This newly created position will lead a small team of marketers and collaborate closely with internal stakeholders and external creative agencies to ensure brand strategy is clearly articulated, consistently applied, and future-forward. The ideal candidate is a strategic thinker with a passion for brand building, innovation, and storytelling.
**KEY RESPONSIBILITIES:**
+ Lead the development and stewardship of foundationalbranddocuments, including brand architecture, positioning, guidelines, and voice.
+ Serve as the primary liaison to the CCO's Chief of Staff in all cross-brand matters
+ Identifyand evaluate emerging market trends, technologies (including AI), and consumer behaviors to inform brand strategy and creative innovation.
+ Collaborate with internal teams and external creative agencies to translate market research into actionable insights to feed into our creative briefs.
+ Serve as a strategic partner to cross-functional teams, including Ad Managers, Research & Insights, and Media & Performance teams, ensuring brand consistency across all touchpoints and initiatives.
+ Partner with research and analytics teams to assess brand health and campaign performance, using insights to refine strategy and drive continuous improvement.
+ Champion innovation across the marketing organization, fostering a culture of curiosity, experimentation, and bold thinking.
+ Present strategic recommendations and brand frameworks to senior leadership and key stakeholders.
+ Lead and mentor a small team of brand strategy professionals, fostering a collaborative and high-performance culture.
**QUALIFICATIONS:**
+ Bachelor's degreerequired;Master's degree in marketing, business, or related field preferred.
+ 7+ years of experience in brand strategy, marketing planning, or innovation roles.
+ Proven ability to develop and implement brand strategies that drive business impact.
+ Strong understanding of consumer insights, cultural trends, and the evolving media landscape.
+ Experience applying emerging technologies, including AI, to enhance creative development and marketing effectiveness.
+ Exceptional communication and storytelling skills, with experience crafting compelling narratives and strategic documents.
+ Demonstrated success in leading cross-functional initiatives and agency collaboration.
+ Creative thinker with a strategic mindset and a passion for innovation.
+ High levelof organizational and project management skills.
+ Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
**Compensation:**
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
+ The salary range for this role is $140,100 - $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
\#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
This job may be eligible for relocation benefits.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (https://search-careers.gm.com/en/working-at-gm/)**
**Our Culture**
**How we hire??????? (https://search-careers.gm.com/en/how-we-hire/)**
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (https://search-careers.gm.com/en/locations/)
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
The **Brand Strategy Manager** is a visionary leader entrusted with shaping the future of our brands. This role is more than strategy; it's about storytelling, imagination, and influence. Charged with crafting the brand's foundational narrative and driving innovation across our marketing ecosystem, this leader will help define what our brands stand for today-and what they will mean to future generations. From steering our annual marketing planning to pioneering the use of emerging technologies like AI, this role is central to inspiring consumers, energizing teams, and propelling our brands forward.
This newly created position will lead a small team of marketers and collaborate closely with internal stakeholders and external creative agencies to ensure brand strategy is clearly articulated, consistently applied, and future-forward. The ideal candidate is a strategic thinker with a passion for brand building, innovation, and storytelling.
**KEY RESPONSIBILITIES:**
+ Lead the development and stewardship of foundationalbranddocuments, including brand architecture, positioning, guidelines, and voice.
+ Serve as the primary liaison to the CCO's Chief of Staff in all cross-brand matters
+ Identifyand evaluate emerging market trends, technologies (including AI), and consumer behaviors to inform brand strategy and creative innovation.
+ Collaborate with internal teams and external creative agencies to translate market research into actionable insights to feed into our creative briefs.
+ Serve as a strategic partner to cross-functional teams, including Ad Managers, Research & Insights, and Media & Performance teams, ensuring brand consistency across all touchpoints and initiatives.
+ Partner with research and analytics teams to assess brand health and campaign performance, using insights to refine strategy and drive continuous improvement.
+ Champion innovation across the marketing organization, fostering a culture of curiosity, experimentation, and bold thinking.
+ Present strategic recommendations and brand frameworks to senior leadership and key stakeholders.
+ Lead and mentor a small team of brand strategy professionals, fostering a collaborative and high-performance culture.
**QUALIFICATIONS:**
+ Bachelor's degreerequired;Master's degree in marketing, business, or related field preferred.
+ 7+ years of experience in brand strategy, marketing planning, or innovation roles.
+ Proven ability to develop and implement brand strategies that drive business impact.
+ Strong understanding of consumer insights, cultural trends, and the evolving media landscape.
+ Experience applying emerging technologies, including AI, to enhance creative development and marketing effectiveness.
+ Exceptional communication and storytelling skills, with experience crafting compelling narratives and strategic documents.
+ Demonstrated success in leading cross-functional initiatives and agency collaboration.
+ Creative thinker with a strategic mindset and a passion for innovation.
+ High levelof organizational and project management skills.
+ Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
**Compensation:**
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
+ The salary range for this role is $140,100 - $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
\#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
This job may be eligible for relocation benefits.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (https://search-careers.gm.com/en/working-at-gm/)**
**Our Culture**
**How we hire??????? (https://search-careers.gm.com/en/how-we-hire/)**
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (https://search-careers.gm.com/en/locations/)
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Job #NLX288725120