Job Details
Marketing Intelligence Intern
LifeSafer is seeking a Marketing Research Intern to support the B2C/B2B/Brand marketing team during the Summer 2026 internship program. This role focuses on legislative tracking and competitive intelligence to help the marketing team stay informed and ahead in a regulated, fast-moving industry.
The intern will work closely with the marketing team, business development, and internal stakeholders to build and maintain a live 50-state legislative tracker, produce regular competitive intelligence summaries, and deliver research that leadership actively uses in planning and strategy discussions.
ESSENTIAL FUNCTIONS AND DUTIES
Legislative & Regulatory Tracking
Monitor and summarize relevant legislation across all 50 states to keep the marketing and business development teams informed of regulatory changes that affect our market. The primary deliverable for this workstream is a live, maintained 50-state legislative tracker updated on a weekly basis.
+ Track changes to state DUI laws, interlock mandates, and compliance requirements across the U.S.
+ Build and own a centralized tracker in Excel or Google Sheets that the marketing and business development teams can reference and rely on
+ Compile weekly legislative update summaries with plain-language notes on what changed and why it matters for LifeSafer
+ Flag new developments that could represent market opportunities or operational impacts and brief the appropriate team members
+ Collaborate with the BD team to ensure legislative research supports their outreach and partner conversations
Competitive Intelligence
Monitor and summarize competitor activity to help inform LifeSafer's positioning and messaging decisions. The primary deliverable for this workstream is a recurring competitive summary report shared with the marketing team on a regular cadence.
+ Track competitor activity across digital channels, industry publications, and partner networks
+ Monitor competitor messaging, promotional activity, and any notable product or market changes
+ Compile and distribute competitive summary reports for the marketing team's use in strategy and planning discussions
+ Assist with research to understand why customers choose LifeSafer versus other providers in the market
+ Present findings and flag key insights to the Senior Marketing Manager and relevant internal stakeholders
SKILLS, QUALIFICATIONS & WHAT YOU WILL GAIN
Required Qualifications
+ Currently enrolled in a Bachelor's degree program in Communications, Marketing, Business, or a related field
+ Minimum 3.0 GPA preferred
+ Strong written and verbal communication skills, able to summarize complex information clearly and concisely
+ Highly organized with strong attention to detail and the ability to manage multiple tasks and deadlines
+ Self-motivated and reliable, comfortable working independently in a remote environment
+ Proficiency with Google Workspace or Microsoft Office, including Excel or Google Sheets for building and maintaining trackers
+ Demonstrated ability to take initiative and follow through, in coursework, work experience, or extracurricular involvement
Preferred Skills
+ Experience in a customer-facing or communications role
+ Comfortable conducting online research and synthesizing information from multiple sources
+ Familiarity with basic research tools such as Google Alerts, LinkedIn, or industry news platforms
+ Familiarity with social media platforms and how brands use them
+ Experience using HubSpot or other CRM/marketing platforms a plus
What You Will Gain
+ Real-world experience supporting a marketing team at a national brand in a regulated industry
+ Ownership of two live deliverables, a 50-state legislative tracker and a recurring competitive intelligence reportthat the team depends on
+ Practice translating complex information into clear, useful summaries for internal stakeholders and leadership
+ Exposure to how legislative and competitive research directly shapes marketing strategy and business development
+ Cross-functional collaboration with marketing, business development, and leadership teams
+ Mentorship from experienced marketing professionals and direct visibility with leadership
+ A tangible, resume-worthy work product you can speak to in future interviews
The intern will work closely with the marketing team, business development, and internal stakeholders to build and maintain a live 50-state legislative tracker, produce regular competitive intelligence summaries, and deliver research that leadership actively uses in planning and strategy discussions.
ESSENTIAL FUNCTIONS AND DUTIES
Legislative & Regulatory Tracking
Monitor and summarize relevant legislation across all 50 states to keep the marketing and business development teams informed of regulatory changes that affect our market. The primary deliverable for this workstream is a live, maintained 50-state legislative tracker updated on a weekly basis.
+ Track changes to state DUI laws, interlock mandates, and compliance requirements across the U.S.
+ Build and own a centralized tracker in Excel or Google Sheets that the marketing and business development teams can reference and rely on
+ Compile weekly legislative update summaries with plain-language notes on what changed and why it matters for LifeSafer
+ Flag new developments that could represent market opportunities or operational impacts and brief the appropriate team members
+ Collaborate with the BD team to ensure legislative research supports their outreach and partner conversations
Competitive Intelligence
Monitor and summarize competitor activity to help inform LifeSafer's positioning and messaging decisions. The primary deliverable for this workstream is a recurring competitive summary report shared with the marketing team on a regular cadence.
+ Track competitor activity across digital channels, industry publications, and partner networks
+ Monitor competitor messaging, promotional activity, and any notable product or market changes
+ Compile and distribute competitive summary reports for the marketing team's use in strategy and planning discussions
+ Assist with research to understand why customers choose LifeSafer versus other providers in the market
+ Present findings and flag key insights to the Senior Marketing Manager and relevant internal stakeholders
SKILLS, QUALIFICATIONS & WHAT YOU WILL GAIN
Required Qualifications
+ Currently enrolled in a Bachelor's degree program in Communications, Marketing, Business, or a related field
+ Minimum 3.0 GPA preferred
+ Strong written and verbal communication skills, able to summarize complex information clearly and concisely
+ Highly organized with strong attention to detail and the ability to manage multiple tasks and deadlines
+ Self-motivated and reliable, comfortable working independently in a remote environment
+ Proficiency with Google Workspace or Microsoft Office, including Excel or Google Sheets for building and maintaining trackers
+ Demonstrated ability to take initiative and follow through, in coursework, work experience, or extracurricular involvement
Preferred Skills
+ Experience in a customer-facing or communications role
+ Comfortable conducting online research and synthesizing information from multiple sources
+ Familiarity with basic research tools such as Google Alerts, LinkedIn, or industry news platforms
+ Familiarity with social media platforms and how brands use them
+ Experience using HubSpot or other CRM/marketing platforms a plus
What You Will Gain
+ Real-world experience supporting a marketing team at a national brand in a regulated industry
+ Ownership of two live deliverables, a 50-state legislative tracker and a recurring competitive intelligence reportthat the team depends on
+ Practice translating complex information into clear, useful summaries for internal stakeholders and leadership
+ Exposure to how legislative and competitive research directly shapes marketing strategy and business development
+ Cross-functional collaboration with marketing, business development, and leadership teams
+ Mentorship from experienced marketing professionals and direct visibility with leadership
+ A tangible, resume-worthy work product you can speak to in future interviews
Job #NLX290215713