Job Details
Sr. Community & Social Media Marketing Specialist - Primos
**Job Description**
Rooted in heritage, Primos Hunting and Hoppe's represent two iconic brands that have earned
the trust of hunters and shooting enthusiasts for generations. We're looking for a Social,
Community and Content Specialist to lead the strategy, growth, and performance of our social
ecosystem, building engaged, loyal communities while creating compelling, high-quality content
that brings these two great brands to life for a modern outdoor audience.
As part of the Marketing team, you'll own social strategy end-to-end, from content planning and
channel management to hands-on content creation, community engagement, influencer
partnerships, and performance reporting. Reporting to the VP, Head of Marketing, you'll serve as
the definitive voice of our brands across social platforms, representing them with authenticity,
authority, and sound judgment, while acting as a subject matter expert on audience behavior,
platform trends, and digital storytelling.
This role is ideal for a strategic, creative thinker who thrives in a fast-paced environment,
someone who not only understands how to turn content and community into meaningful brand
impact, but can also concept, create, and execute content that resonates authentically with our
audience.
**What You'll Do**
You'll lead how our brands show up in the wild-across social platforms and within the
communities that live and breathe this lifestyle.
+ Own and evolve the social and community strategy across Instagram, TikTok, YouTube,
+ Facebook, X, and what's next
+ Build seasonal and campaign-driven roadmaps that connect product, culture, and
+ Concept and execute content, from short-form video and in-the-field moments to polished
+ brand storytelling, ensuring everything feels authentic and true to the lifestyle
+ Serve as the voice of the brand, engaging directly with the community in a way that builds
+ trust and credibility
+ Lead content calendars and publishing with a strong point of view on what matters now
+ Work cross-functionally with brand, marketing leadership, creative, eCommerce, PR, and
+ sales to bring campaigns and real time messaging to life
+ Actively engage with the community, responding, moderating, and building real
+ relationships with hunters and shooting enthusiasts
+ Confidently navigate a passionate and opinionated audience, handling feedback,
+ questions, and conversations with sound judgment as a category expert
+ Grow and activate a network of creators, ambassadors, and partners who live the lifestyle
+ and tell it well
+ Maintain a strong understanding of products and be able to communicate features,
+ benefits, and use cases with credibility
+ Stay close to culture, tracking trends, platform shifts, and moments that matter, and turn
+ them into opportunities
+ Measure performance, extract insights, and continuously raise the bar
+ Who You Are
+ A strategist who can also execute, equally comfortable building the plan and being
+ behind or in front of the camera
+ A natural storyteller with a sharp eye for content that connects, performs, and feels real
+ Experienced in social, with a track record of growing brands and building engaged
+ communities
+ Fluent in today's platforms and tools, always experimenting with what's next
+ Skilled in creating video, photography, and copy that stop the scroll and hold attention
+ Confident managing creators and influencers, with a strong instinct for fit and authenticity
+ Analytical enough to know what's working, and creative enough to act on it
+ Organized, self-directed, and able to move at the speed of culture
+ Deeply connected to hunting and shooting culture, with firsthand experience authentically
+ understanding of the lifestyle, community, and brand voice
**Why Join Us**
This is your chance to shape the voice of two brands that have been part of hunting and shooting
culture for generations, and help carry them forward.
+ Lead conversations, build trust, and represent communities that take this lifestyle
+ seriously
+ Tell stories that matter to an audience that cares deeply about what they do
+ Create work that lives beyond the feed, content that's shared, saved, and talked about
+ Help define what modern outdoor storytelling looks like
+ Be part of a team that values authenticity, creativity, and doing things the right way
+ If you know how to turn real moments into meaningful content, and content into community,
+ you'll thrive in this role
\#LI-KR1
**Pay Range:**
Annual Salary: $68,000.00 - $78,000.00
The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Protected Veteran/Disabled
**Revelyst is a collective of makers that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and** **more (https://www.revelyst.com/brands.html)** **.**
Revelyst is an equal opportunity employer. All applicants are considered for employment without regard to race, color, sex (including pregnancy and related conditions, sexual orientation, or transgender status), national origin, religion, age (40 and older), equal pay, disability or genetic information (including family medical history or genetic tests or services), and retaliation for filing a charge, reasonably opposing discrimination, or participating in a discrimination lawsuit, investigation, or proceeding, and any other characteristics protected by law. The EEO Law poster is available here: https://www.eeoc.gov/poster .
If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to careers@revelyst.com . Please note that this email address is for accommodation purposes only. Revelyst will not respond to inquiries for other purposes.
Rooted in heritage, Primos Hunting and Hoppe's represent two iconic brands that have earned
the trust of hunters and shooting enthusiasts for generations. We're looking for a Social,
Community and Content Specialist to lead the strategy, growth, and performance of our social
ecosystem, building engaged, loyal communities while creating compelling, high-quality content
that brings these two great brands to life for a modern outdoor audience.
As part of the Marketing team, you'll own social strategy end-to-end, from content planning and
channel management to hands-on content creation, community engagement, influencer
partnerships, and performance reporting. Reporting to the VP, Head of Marketing, you'll serve as
the definitive voice of our brands across social platforms, representing them with authenticity,
authority, and sound judgment, while acting as a subject matter expert on audience behavior,
platform trends, and digital storytelling.
This role is ideal for a strategic, creative thinker who thrives in a fast-paced environment,
someone who not only understands how to turn content and community into meaningful brand
impact, but can also concept, create, and execute content that resonates authentically with our
audience.
**What You'll Do**
You'll lead how our brands show up in the wild-across social platforms and within the
communities that live and breathe this lifestyle.
+ Own and evolve the social and community strategy across Instagram, TikTok, YouTube,
+ Facebook, X, and what's next
+ Build seasonal and campaign-driven roadmaps that connect product, culture, and
+ Concept and execute content, from short-form video and in-the-field moments to polished
+ brand storytelling, ensuring everything feels authentic and true to the lifestyle
+ Serve as the voice of the brand, engaging directly with the community in a way that builds
+ trust and credibility
+ Lead content calendars and publishing with a strong point of view on what matters now
+ Work cross-functionally with brand, marketing leadership, creative, eCommerce, PR, and
+ sales to bring campaigns and real time messaging to life
+ Actively engage with the community, responding, moderating, and building real
+ relationships with hunters and shooting enthusiasts
+ Confidently navigate a passionate and opinionated audience, handling feedback,
+ questions, and conversations with sound judgment as a category expert
+ Grow and activate a network of creators, ambassadors, and partners who live the lifestyle
+ and tell it well
+ Maintain a strong understanding of products and be able to communicate features,
+ benefits, and use cases with credibility
+ Stay close to culture, tracking trends, platform shifts, and moments that matter, and turn
+ them into opportunities
+ Measure performance, extract insights, and continuously raise the bar
+ Who You Are
+ A strategist who can also execute, equally comfortable building the plan and being
+ behind or in front of the camera
+ A natural storyteller with a sharp eye for content that connects, performs, and feels real
+ Experienced in social, with a track record of growing brands and building engaged
+ communities
+ Fluent in today's platforms and tools, always experimenting with what's next
+ Skilled in creating video, photography, and copy that stop the scroll and hold attention
+ Confident managing creators and influencers, with a strong instinct for fit and authenticity
+ Analytical enough to know what's working, and creative enough to act on it
+ Organized, self-directed, and able to move at the speed of culture
+ Deeply connected to hunting and shooting culture, with firsthand experience authentically
+ understanding of the lifestyle, community, and brand voice
**Why Join Us**
This is your chance to shape the voice of two brands that have been part of hunting and shooting
culture for generations, and help carry them forward.
+ Lead conversations, build trust, and represent communities that take this lifestyle
+ seriously
+ Tell stories that matter to an audience that cares deeply about what they do
+ Create work that lives beyond the feed, content that's shared, saved, and talked about
+ Help define what modern outdoor storytelling looks like
+ Be part of a team that values authenticity, creativity, and doing things the right way
+ If you know how to turn real moments into meaningful content, and content into community,
+ you'll thrive in this role
\#LI-KR1
**Pay Range:**
Annual Salary: $68,000.00 - $78,000.00
The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Protected Veteran/Disabled
**Revelyst is a collective of makers that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and** **more (https://www.revelyst.com/brands.html)** **.**
Revelyst is an equal opportunity employer. All applicants are considered for employment without regard to race, color, sex (including pregnancy and related conditions, sexual orientation, or transgender status), national origin, religion, age (40 and older), equal pay, disability or genetic information (including family medical history or genetic tests or services), and retaliation for filing a charge, reasonably opposing discrimination, or participating in a discrimination lawsuit, investigation, or proceeding, and any other characteristics protected by law. The EEO Law poster is available here: https://www.eeoc.gov/poster .
If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to careers@revelyst.com . Please note that this email address is for accommodation purposes only. Revelyst will not respond to inquiries for other purposes.
Job #NLX290747506